A creator is one that harnesses the power of online attention and transforms it into revenue. This could be through monetization of content, digital products like eBooks or courses, coaching/consulting, and a whole host of other ways.

A creator's job is to create: content, products, courses, value. Once a product is finished, the creator's responsibility is to generate attention and push it towards selling that product.

For this reason, a creator must have a proper online presence, where attention can be channeled into leads.

Your online presence should be more than a place to read your bio or see where you've been featured. Online audiences today are always seeking value; by consistently publishing quality content, you are meeting that need while also building trust with potential clients.

This is perhaps a new perspective on building a personal website. If you don't intend to commit to creating at least a little content every couple weeks, I recommend you look for a different service.

A newsletter is not only the most powerful way to communicate with your audience, but it's the only way to own your audience. E-mail is the most personal way to share information with those important to you.

Meanwhile, to communicate with followers, subscribers, and friends on social media, you must engage the guidelines of the platform's algorithm and assume your account will not be censored or shut down for violating any rules.